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Fashion e-commerce in France

Statistics report on retail and fashion e-commerce in France

This report presents statistics and insights on the online fashion industry in France. It provides an overview of the French e-commerce market, including the participation and evolution of the fashion segment. Additionally, the data presented sheds light on the popularity of leading retailers, while a chapter examines online apparel consumption among shoppers.

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Table of contents

Overview

6
  • Premium Forecast Revenue in the fashion e-commerce market in the EU 2017-2029, by country
  • Premium Forecast E-commerce revenue in France 2021-2029, by segment
  • Premium Forecast Fashion e-commerce revenue in France 2017-2030, by segment
  • Premium Statistic Yearly change in apparel and textile sales in France 2021-2022, by channel
  • Premium Statistic Yearly change in online clothing and textile sales in France 2019-2022
  • Premium Statistic Share of online clothing sales in France 2022, by channel

Segments

6
  • Premium Forecast Fashion e-commerce users in France 2017-2029, by product type
  • Premium Statistic Main online shopping segments in France 2022, by market share
  • Premium Forecast Most popular categories for online purchases in France 2025
  • Premium Statistic Main product categories for mobile commerce in France 2023
  • Premium Forecast Most returned online purchases by category in France 2025
  • Premium Statistic Favorite product categories consumers would buy on the metaverse in France 2022

Online retailers

4
  • Basic Statistic Fashion: top online stores in France in 2025, by net sales
  • Premium Statistic Top mono-brand online fashion stores in France 2022, by market share
  • Premium Statistic Top online fashion marketplaces in France 2022, by market share
  • Premium Statistic Annual revenue of La Redoute 2017-2023

Consumption

7
  • Premium Statistic Online and in-store clothing and shoe shoppers in France 2023, by gender
  • Premium Statistic Shoppers buying clothing and shoes online in France 2023, by generation
  • Premium Statistic Share of online fashion purchases returned in Europe 2022, by country
  • Premium Statistic Traffic to fashion e-commerce websites in France 2022, by device
  • Premium Statistic Conversions on fashion retail sites in France 2022, by device
  • Premium Statistic Clothing shopping mobile audience share in France 2023, by age and gender
  • Premium Statistic Luxury fashion shoppers' mobile audience share in France 2023, by age and gender

Websites & apps

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  • Premium Statistic Most visited e-commerce websites France 2024
  • Premium Statistic Leading fashion and apparel websites in France 2023, based on visit share
  • Premium Statistic Traffic share of top fashion e-commerce sites in France 2022, by device
  • Premium Statistic Most downloaded fashion & beauty apps in France 2024
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