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Online payment: Apple Pay users in the United Kingdom

Consumer ÌÇÐÄÆƽâ°æ report

Apple Pay is one of the top three leading online payment services in United Kingdom. It has users from all demographic profiles there. Many Apple Pay consumers in the UK like to stay up to date with new technology, and almost half of them are well informed about their personal financial situation.

This report provides valuable insights about Apple Pay in the online payment market of United Kingdom

Receiving up to four updates throughout the year, the report is based on data from the Consumer ÌÇÐÄÆƽâ°æ Global survey, as of March 2025.


Topics include

  • Demographic profile
  • Consumer lifestyle
  • Consumer attitudes
  • Marketing touchpoints

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Table of contents

Selected insights on online payment: Apple Pay users in the United Kingdom

  • 55% of Apple Pay users are female
  • Compared to other online payment users, Apple Pay users are relatively likely to live in a household of two or more related adults
  • Shopping is a relatively popular hobby among Apple Pay users

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