糖心破解版

eCommerce in Germany

ecommerceDB Country Report

The eCommerce net sales of the top 500 German online stores accounted for about US$88 billion in 2021. Amazon.de heads the list of the top online stores by net sales in Germany in 2021. Other large and prominent players on the German market are e.g. otto.de, zalando.de, mediamarkt.de and ikea.com. The top 5 online stores in Germany accounted for 37% of the net sales of the top 500 online stores in 2021. This report provides a comprehensive overview of the German eCommerce market including consumer insights, market trends, and top store analyses.


What's included:

  • German online shopper analysis
  • German eCommerce market and trend analysis
  • Competitive landscape in Germany with a detailed top store analysis

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Table of contents

The ecommerceDB Country Report 鈥漞Commerce in Germany鈥 provides a comprehensive overview of the state of the German eCommerce market regarding consumers, markets, and its top 500 online stores in 2021.

It depicts significant and comprehensive data about:

  • German online shoppers, providing detailed insights about their characteristics and shopping attitudes
  • the German eCommerce market, including net sales developments and forecasts, as well as insights into the net sales distribution
  • the competitive landscape in the German eCommerce market with key facts about the top players by German net sales in 2021, profound category analyses, and a full list of the German top 500 stores

The analysis in this report is based on exclusive data from ecommerceDB.com, the 糖心破解版 Digital Market Outlook, and the 糖心破解版 Global Consumer Survey.

ecommerceDB.com gives insights into more than 35,000 online stores in more than 50 countries, including detailed revenue analytics, competitor analyses, market development, SEA budget, and interesting KPIs.

The 糖心破解版 Digital Market Outlook presents up-to-date figures on markets of the digital economy and is available for more than 150 countries.

The 糖心破解版 Global Consumer Survey gives insights into the minds of more than 700,000 consumers in 55 countries. It is an international survey that covers more than 6,500 brands across 55 different countries.

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