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Fashion e-commerce in the United Kingdom (UK)

Statistics report on fashion e-commerce in the United Kingdom (UK)

This report presents insights and statistics on fashion e-commerce in the United Kingdom. It provides an overview of the market and key figures on online fashion shopping in the country. In addition, it features fashion e-commerce consumption and interest by demographic, as well as data on the most relevant online retailers in the market and how consumers feel about them.

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Table of contents

Overview

5
  • Premium Forecast Revenue in the fashion e-commerce market in the United Kingdom 2017-2030
  • Premium Forecast Fashion e-commerce revenue in the United Kingdom 2017-2030, by segment
  • Premium Forecast Fashion retail e-commerce ARPU in the United Kingdom 2017-2029, by segment
  • Premium Statistic Percentage of internet sales in textile and apparel stores in Great Britain 2023-2026
  • Basic Statistic Internet clothing retail sales value: monthly index in Great Britain 2018-2026

Retailers and brands

8
  • Premium Forecast Usage of apparel online shops in the UK 2025, by brand
  • Premium Forecast Popularity of apparel online shops in the UK. 2025, by brand
  • Premium Forecast United Kingdom: Top 10 fashion online stores 2025
  • Premium Statistic Leading fashion & beauty apps in the United Kingdom (UK) 2024, by number of downloads
  • Premium Statistic Leading fashion and apparel websites in the UK 2023, based on visit share
  • Premium Statistic Leading fashion websites in the UK 2025, by share of voice
  • Premium Statistic Leading websites in the luxury fashion sector in the UK 2025, by share of voice
  • Premium Statistic Top pre-owned luxury fashion website in the UK 2024, by share of voice

Consumption

8
  • Premium Forecast Fashion e-commerce users in the UK 2017-2030, by segment
  • Premium Forecast Fashion e-commerce user penetration in the United Kingdom 2017-2029, by segment
  • Premium Statistic Frequency of online purchases of fashion items in the UK 2023
  • Premium Statistic Average amount spent on online purchases in the UK 2024, by category
  • Premium Statistic Online shoppers who bought clothes, shoes, and jewelry in the UK 2023
  • Premium Statistic Online shoppers who bought clothes, shoes, and jewelry in the UK 2023, by age
  • Premium Statistic Online shoppers who bought clothes, shoes, and jewelry in the UK 2023, by gender
  • Premium Statistic Share of goods available on TikTok Shop in the UK 2023

Brand awareness

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  • Premium Forecast ASOS brand profile in the UK 2024
  • Premium Forecast Boohoo brand profile in the UK 2024
  • Premium Forecast SHEIN brand profile in the UK 2025
  • Premium Forecast JD Sports brand profile in the UK 2024
  • Premium Forecast Next brand profile in the UK 2024
  • Premium Forecast Marks & Spencer brand profile in the UK 2024
  • Premium Forecast Primark brand profile in the UK 2024
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