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Beauty and personal care e-commerce market in Brazil

Beauty and personal care e-commerce market in Brazil 鈥 statistics & facts

This report provides a selection of statistics on the beauty and personal care online market in Brazil. It includes a market overview, leading players on the e-commerce segment, shopping behavior, international trade and a spotlight dedicated to the Brazilian cosmetics brand O Botic谩rio.

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Table of contents

Overview

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  • Premium Statistic Revenue in the beauty, health, personal & household care segment in Latin America
  • Premium Statistic Market share of online beauty & personal care in Latin America 2017-2030
  • Premium Forecast Revenue in the personal care e-commerce market in Brazil 2017-2030
  • Premium Forecast Users in the beauty, health, personal & household care segment in Brazil 2017-2030

Leading players

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  • Premium Forecast Leading online beauty stores in Brazil 2024, by e-commerce GMV
  • Premium Statistic Brazil: top cosmetics & personal care companies 2025, by reputation index score
  • Premium Statistic Visits to leading beauty and cosmetics brand sites in Brazil 2025
  • Premium Statistic Brazil: largest franchise brands by number of outlets 2024
  • Premium Statistic Bounce rate of leading beauty and cosmetics sites in Brazil 2025
  • Premium Forecast Popularity of beauty and health online shops in Brazil 2025, by brand

International trade

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  • Premium Statistic Brazil: export value of hair care products 2012-2025
  • Premium Statistic Brazil: import and export of beauty and personal care products 2024, by segment
  • Premium Statistic Brazil: main origin of hair product imports 2025, by country
  • Premium Statistic Brazil: import and export value of skin care products 2012-2025
  • Premium Statistic Brazil: import and export value of beauty and personal care trade 2012-2025

Shopping behavior

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  • Premium Forecast Attitudes towards online shopping in Brazil 2025
  • Premium Statistic Generation Z favorite online shopping product categories worldwide 2025, by country
  • Premium Statistic Millennials' favorite online shopping product categories worldwide 2025, by country
  • Premium Statistic Consumers following product recommendation in Brazil 2025, by generation
  • Premium Statistic Main social media platforms used to search for products in Brazil 2025
  • Premium Statistic Consumers buying products on social media after influencers' ads in Brazil 2025

Spotlight: O Botic谩rio

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  • Premium Statistic Grupo Botic谩rio: revenue 2015-2024
  • Premium Forecast GMV of O Botic谩rio in Brazil 2017-2026
  • Premium Statistic Grupo Botic谩rio: net income 2015-2024
  • Premium Statistic Brazil: O Botic谩rio's franchised stores 2017-2025
  • Premium Forecast O Botic谩rio brand profile in Brazil 2025
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