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Online shopping behavior worldwide

Statistics report about online shopping behavior worldwide

This report provides statistical information about online shopping behavior of consumers worldwide. It presents insights on the behavior of shoppers in the different stages of the online purchase process, including discovery and research, purchase, checkout, payments, and deliveries and returns. It also contains a last chapter on e-commerce behavioral trends.

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Table of contents

Discovery and research

8
  • Premium Statistic Top channels where consumers start their shopping journey worldwide 2024
  • Premium Statistic Main sources for online shopping inspiration worldwide 2025
  • Premium Statistic Leading channels for product search worldwide 2025
  • Premium Forecast People researching online before major purchases in selected countries worldwide 2025
  • Premium Statistic Top products categories consumer research the most through UGC worldwide 2024
  • Premium Statistic Product purchase and research online APAC 2024, by country
  • Premium Statistic Share of shoppers researching brands online in selected markets in Latin America 2024
  • Premium Statistic Share of consumers mainly researching products online in the UK 2025, by category

Purchase

7
  • Premium Statistic Distribution of purchases of online shoppers worldwide 2025, by channel
  • Premium Statistic Global online retail website visits and orders 2026, by device
  • Premium Statistic Social media shoppers 2024, by generation
  • Premium Statistic Leading cross-border online shopping product categories 2025
  • Premium Statistic Share of online consumers purchasing from sustainable stores worldwide in 2024
  • Premium Statistic Share of internet users who made weekly online purchases APAC 2025, by country
  • Premium Statistic Share of consumers who bought mainly online in Europe 2025, by product category

Checkout

5
  • Basic Statistic Global conversion rates in selected verticals 2026
  • Premium Statistic Global online shopping add-to-cart rate 2024, by device
  • Basic Statistic Quarterly global online shopper conversion rate 2025-2026, by country and region
  • Premium Statistic Global cart abandonment rate 2025, by category and device
  • Premium Statistic Main reasons for cart abandonment among online shoppers worldwide 2026

Payments

5
  • Premium Forecast Online payment users in selected countries worldwide 2025
  • Premium Statistic Use of payment methods for e-commerce in America and Europe 2024, by generation
  • Premium Statistic Leading factors in choosing online payment methods in 2024, by age and gender
  • Premium Statistic E-commerce payment method breakdown in Latin America 2025, by country
  • Premium Statistic BNPL use as a payment method for e-commerce in 7 countries in Europe and NA 2024

Deliveries and returns

8
  • Premium Statistic Customers delivery preferences worldwide 2026
  • Premium Statistic Main priorities for delivery in online shopping 2025
  • Premium Statistic Cross-border customers satisfied with selected delivery process elements 2024
  • Premium Statistic Shoppers expecting two-day deliveries of online purchases in Europe 2025, by category
  • Premium Statistic Online shoppers use of sustainable deliveries in Latin America 2024, by country
  • Premium Statistic Leading reasons for online purchase returns 2026
  • Premium Statistic Customers return preferences worldwide 2026
  • Premium Statistic Main preferences for online purchase returns in the U.S. 2024

Behavioral trends

6
  • Premium Statistic Generative AI usage in online shopping 2024, by purchase stage
  • Premium Statistic E-commerce user preferences for generative AI tools 2024
  • Premium Statistic Interest in AI during the shopping process worldwide 2024, by generation
  • Premium Statistic Loyalty scheme adoption in e-commerce worldwide 2024, by retailer type
  • Premium Statistic Use of chatbots on brand websites worldwide 2024, by age
  • Premium Statistic Online product reviews writing frequency in the U.S. and Canada 2024
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