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Social commerce in Brazil

Statistics report on social commerce in Brazil

This statistics report presents a selection of graphs and statistics on social commerce in Brazil. Included is an overview of the social commerce market, followed by chapters on leading platforms, main players and consumers` shopping behavior.

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Table of contents

Overview

6
  • Basic Statistic Social commerce as share of total e-commerce worldwide 2018-2030
  • Premium Statistic Share of social commerce buyers worldwide 2024, by country
  • Premium Statistic Social commerce revenue in Brazil 2018-2030
  • Premium Statistic Revenue change in social commerce in Brazil 2019-2029
  • Premium Forecast Revenue of the social media advertising industry in Brazil 2019-2029
  • Basic Statistic Number of social media users in Brazil 2000-2040

Leading platforms

7
  • Premium Statistic Top social commerce platforms in Brazil 2018-2029, by revenue
  • Premium Statistic Most used social commerce platforms in Brazil 2024
  • Premium Statistic Main social media platforms used to search for products in Brazil 2025
  • Premium Statistic Leading social media platforms consumers bought products through ads in Brazil 2025
  • Premium Statistic Social media ad reach in Brazil 2025, by platform
  • Premium Statistic Most used social media platforms for shopping in Latin America 2024, by country
  • Premium Statistic Social media usage to find products for purchase in Latin America 2024, by country

Players

7
  • Premium Statistic Social commerce revenue forecast of TikTok in Brazil 2018-2030
  • Premium Statistic Social commerce revenue forecast of Instagram in Brazil 2018-2029
  • Premium Statistic Social commerce revenue forecast of Youtube in Brazil 2018-2030
  • Premium Statistic Brazil: Instagram user share 2026, by age group
  • Premium Statistic Brazil: Facebook user share 2026, by age group
  • Premium Statistic Social commerce revenue forecast of Facebook in Brazil 2018-2029
  • Premium Forecast Number of YouTube users in Brazil 2017-2030

Shopping behavior

9
  • Premium Statistic Share of consumers who use social media platforms to shop online in Brazil 2025
  • Premium Statistic Consumers shopping preferences in Brazil 2024, by channel
  • Premium Statistic Consumers following product recommendation in Brazil 2025, by generation
  • Premium Statistic Social media platforms influence on shopping decisions in Brazil 2025, by generation
  • Premium Statistic Consumers buying products on social media after influencers' ads in Brazil 2025
  • Premium Statistic Gen Z shoppers discovering and buying on social media 2023-2024
  • Premium Statistic TikTok users' attitudes toward brands and influencers on the platform in Brazil 2026
  • Premium Statistic Share of users who had already purchased something due to a TikTok ad in Brazil 2025
  • Premium Statistic Share of TikTok users believing brands should be on social media in Brazil 2023-2025
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