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Fast fashion e-commerce in the U.S.

Statistics report on fast fashion e-commerce in the United States

This report presents global insights and statistics on the fast fashion e-commerce industry in the United States. It provides an overview of the industry as well as information on the leading online fast fashion retailers, mobile app downloads, consumer behavior, and brand awareness among shoppers.

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Table of contents

Overview

4
  • Premium Forecast E-commerce revenue in the United States 2025, by segment
  • Premium Statistic U.S. fashion and accessories e-retail revenue 2017-2030
  • Premium Statistic Revenue growth of the fashion e-commerce industry in the U.S. 2020-2029
  • Premium Forecast ARPU in the fashion segment of the e-commerce market in the United States 2017-2030

Leading players

10
  • Premium Statistic Leading online fashion marketplaces in the U.S. 2025, by GMV
  • Premium Forecast Top fashion online stores in the U.S. in 2025
  • Premium Forecast shein.com: e-commerce net sales 2025, by country
  • Premium Statistic Estimated annual revenue of Shein 2016-2026
  • Premium Statistic Leading fashion websites in the U.S. 2025, by share of voice
  • Premium Statistic Forever21.com: e-commerce net sales 2016-2026
  • Premium Statistic Fastest growing product categories on TikTok Shop in the U.S. 2024, by GMV growth
  • Premium Statistic Temu and Shein's de minimis shipment share in the U.S. 2023
  • Premium Statistic Fast fashion market and Shein quarterly sales growth in the U.S. Q2 2020-Q2 2023
  • Premium Statistic Unique visitors to Amazon, Temu, Shein, and AliExpress in the U.S. 2022-2023

Mobile downloads

8
  • Premium Statistic Most downloaded fashion & beauty apps U.S. 2025
  • Premium Statistic Shein app monthly downloads U.S. 2017-2026, by device
  • Premium Statistic Zara app: monthly downloads U.S. 2017-2026, by device
  • Premium Statistic H&M app: monthly downloads U.S. 2017-2026, by device
  • Premium Statistic Forever 21 app: monthly downloads in the U.S. 2017-2025, by device
  • Premium Statistic Monthly Temu app downloads U.S. 2022-2026
  • Premium Statistic Fashion Nova app downloads per month U.S. 2021-2026
  • Premium Statistic Old Navy app downloads per month U.S. 2021-2026

Consumer behavior

6
  • Premium Statistic Leading Chinese online marketplaces in the U.S. 2024
  • Premium Statistic Brands where TikTok Shop users also shop in the U.S. 2024
  • Premium Statistic Share of select retailers' customers using TikTok Shop in the U.S. 2024
  • Premium Statistic Shoppers valuing sustainability in online purchases in the U.S. 2024, by category
  • Premium Statistic Consumer opinions on sustainable fashion in the United States 2024
  • Premium Statistic Clothing shoppers who favor select fast fashion retailers in the U.S. 2023, by gender

Brand awareness

5
  • Basic Statistic Most well-known fashion online shops in the United States 2024
  • Premium Forecast Usage of apparel online shops in the U.S. 2025, by brand
  • Premium Forecast Popularity of apparel online shops in the U.S. 2025, by brand
  • Premium Forecast Loyalty to apparel online shops in the U.S. 2025, by brand
  • Premium Forecast Social media buzz of apparel online shops in the U.S. 2025, by brand
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