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E-commerce in the Western Balkans

Statistics report on e-commerce in the Western Balkans

The study provides insight into the e-commerce market in the Western Balkans, focusing on selected regions. Among other topics, the report includes statistics on online revenues, e-commerce product categories, user behavior, and companies making online sales.

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Table of contents

Overview

9
  • Premium Statistic Revenue of the e-commerce industry in the Western Balkans 2017-2029, by country
  • Premium Statistic Revenue per user of e-commerce in the Western Balkans 2017-2029, by country
  • Premium Statistic E-commerce penetration rate in the Western Balkans 2017-2029, by region
  • Premium Statistic Online revenue share in the Western Balkans 2024, by region
  • Premium Statistic Share of companies selling online in the Western Balkans 2024, by region
  • Premium Statistic Online share of retail sales in the Western Balkans by region 2024
  • Premium Statistic Grocery Delivery penetration rate in the Western Balkans 2017-2030, by country
  • Basic Statistic Goods purchased online in the Western Balkans 2024, by region
  • Basic Statistic Digital media purchases in the Western Balkans 2024, by region

Albania

5
  • Premium Statistic Distribution of online shops in Albania 2025, by sector
  • Premium Statistic Leading online product categories in Albania 2024
  • Basic Statistic C2C e-commerce penetration in Albania 2018-2025
  • Basic Statistic Share of Albanians making online purchases by seller origin 2023
  • Premium Statistic E-commerce revenue share by device in Albania 2025

Bosnia and Herzegovina

7
  • Basic Statistic B2C e-commerce enterprise revenue in Bosnia and Herzegovina 2018-2025
  • Premium Statistic Distribution of online shops in Bosnia and Herzegovina 2025, by sector
  • Premium Statistic Most popular online shops in Bosnia and Herzegovina 2023
  • Basic Statistic Online shopping penetration in Bosnia and Herzegovina by seller origin 2023
  • Premium Statistic E-commerce delivery method usage in Bosnia and Herzegovina 2023
  • Premium Statistic E-commerce payment method usage in Bosnia and Herzegovina 2023
  • Premium Statistic Share of e-commerce revenue by device in Bosnia and Herzegovina 2025

North Macedonia

5
  • Basic Statistic B2C e-commerce enterprises in North Macedonia 2013-2022
  • Premium Statistic Distribution of online shops in North Macedonia 2025, by sector
  • Premium Statistic Leading online product categories in North Macedonia 2024
  • Premium Statistic E-commerce revenue share by device in North Macedonia 2025
  • Basic Statistic C2C e-commerce penetration in North Macedonia 2018-2024

Montenegro

7
  • Premium Statistic Distribution of online shops in Montenegro 2025, by sector
  • Premium Statistic Leading online product categories in Montenegro 2024
  • Basic Statistic Online shopping penetration in Montenegro by seller origin 2023
  • Premium Statistic Share of individuals using the internet to sell goods or services in Montenegro 2025
  • Premium Statistic Frequency of making online payments in Montenegro 2024
  • Premium Statistic Online payment usage in Montenegro 2023, by purpose
  • Premium Statistic Share of e-commerce revenue by device in Montenegro 2025

Serbia

8
  • Basic Statistic B2C e-commerce enterprise revenue in Serbia 2018-2025
  • Basic Statistic E-commerce share in enterprises' revenue in Serbia 2017-2025
  • Premium Statistic Distribution of online shops in Serbia 2025, by sector
  • Premium Statistic E-commerce usage in Serbia 2024, by gender
  • Premium Statistic E-commerce payment method usage in Serbia 2023
  • Premium Statistic Making online payments by webshop type in Serbia 2023
  • Premium Statistic E-commerce delivery method usage in Serbia 2023
  • Premium Statistic E-commerce revenue share by device in Serbia 2025
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