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Gen Z online beauty shoppers

Statistics report on Gen Z online beauty shoppers

This report presents insights and statistics on Gen Z online beauty shoppers. The study features data on Gen Z's favorite online shopping channels for beauty purchases. Furthermore, the study also includes data on consumer behavior, such as return rates of cosmetics by Gen Z shoppers. Lastly, the report provides a spotlight chapter on Gen Z consumers from the United States.

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Table of contents

Overview

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  • Premium Forecast Revenue in the beauty, health, personal & household care segment worldwide 2030
  • Premium Forecast Revenue of cosmetics e-commerce in selected countries worldwide 2025
  • Premium Statistic Gen Z use of selected online payment methods worldwide in 2024, by situation
  • Premium Statistic Gen Z shoppers discovering and buying on social media 2023-2024

Top online shopping channels

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  • Premium Statistic Gen Z who would choose to shop mostly online vs. offline worldwide 2023, by category
  • Premium Statistic Gen Z: leading social media for beauty inspiration in the U.S. and UK 2026
  • Premium Statistic Leading retailers for beauty shopping among Gen Z in the U.S. 2026
  • Premium Statistic Leading beauty shops among teens in the U.S. 2025
  • Premium Statistic Top Gen Z search and purchase channels for beauty items online in the U.S. 2023
  • Premium Statistic Average spend on Amazon in the U.S. 2023, by generation
  • Premium Statistic Beauty product search starting on Amazon in the U.S. 2023, by generation

Global online shoppers

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  • Premium Statistic Share of Gen Z shoppers buying cosmetics and body care items online 2025, by country
  • Premium Statistic Gen Z digital shoppers returning cosmetics & body care items 2025, by country
  • Premium Statistic Gen Z monthly online shoppers worldwide 2023, by category
  • Premium Statistic Share of shoppers buying beauty products online worldwide 2024, by generation
  • Premium Statistic Leading habits among Gen Z beauty shoppers globally 2023
  • Premium Statistic Online purchases of Zoomers in China 2025, by category
  • Premium Statistic Leading product categories for online shopping among Gen Z Indonesia 2023, by gender
  • Premium Statistic Share of shoppers buying beauty products online in Europe 2023, by generation
  • Basic Statistic Beauty brands addressing young people the most according to French Gen Z 2023
  • Premium Statistic Most searched online product categories among Gen Z in Italy 2024
  • Premium Statistic Online spending on goods by Gen Z shoppers Australia 2023, by category

Spotlight: U.S. consumers

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  • Premium Statistic Top factors that influence Gen Z's purchase of beauty products online U.S. 2023
  • Premium Statistic Gen Z monthly online beauty expenditure in the U.S. 2023
  • Basic Statistic Share of U.S. consumers who spent more on beauty products due to social media 2023
  • Premium Statistic Shoppers buying beauty & personal care items from creator recommendations U.S. 2023
  • Premium Statistic Top apps Gen Z would use for beauty product discovery in case of TikTok ban U.S. 2024
  • Premium Statistic U.S. consumers who used technology to try a new beauty product before purchase 2026
  • Premium Statistic Main sources of personalized beauty recommendations among Gen Z in the U.S. 2026
  • Premium Statistic Decision to buy beauty brands products being influenced by relatable models U.S. 2024
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