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Beauty shopping on social media

Statistics report on beauty shopping on social media

This report presents insights and statistics on beauty shopping on social media. The first chapter provides an overview of the current market, including social commerce revenue figures. Next, the report presents the most prominent social media platforms, with chapters delving deeper into beauty sales on TikTok and Instagram. Additionally, it features a chapter on online shoppers. Lastly, the report includes a spotlight chapter on beauty shoppers on social media in the United States, including Gen Z figures.

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Table of contents

Overview

4
  • Basic Statistic Social commerce revenue worldwide 2020-2030
  • Premium Statistic Main social commerce purchase categories worldwide 2024, by frequency
  • Premium Statistic Main categories bought from influencers and celebrities worldwide 2023, by frequency
  • Premium Statistic Social referrals to health and beauty e-commerce sites worldwide Q1 2026, by device

Leading social sites

8
  • Premium Statistic Top social sites' market share in beauty e-commerce in North America H1 2024
  • Basic Statistic Leading social media platforms for online beauty purchases in the U.S. 2023
  • Premium Statistic Gen Z: leading social media for beauty inspiration in the U.S. and UK 2026
  • Premium Statistic Top online traffic sources for beauty e-commerce in Europe 2024
  • Premium Statistic Top social sites for beauty e-commerce in Europe 2024, by purchase intent clicks
  • Premium Statistic Top social sites for beauty e-commerce in the UK 2024, by purchase intent clicks
  • Premium Statistic Top social sites for beauty e-commerce in France 2024, by purchase intent clicks
  • Premium Statistic Top social sites for beauty e-commerce in Spain 2024, by purchase intent clicks

TikTok

6
  • Premium Statistic TikTok Shops Gross Merchandise Value worldwide 2024, by category
  • Premium Statistic Main TikTok Shop categories worldwide 2025, by market share
  • Premium Statistic Number of products sold on TikTok Shops worldwide 2024, by category
  • Premium Statistic Live versus video sales of beauty products on TikTok 2022-2023
  • Premium Statistic Number of followers of leading beauty brands on TikTok and Instagram 2025
  • Premium Statistic Number of hashtag views of leading cosmetics brands on TikTok 2023

Instagram

5
  • Premium Statistic Number of followers of leading beauty brands on Instagram and TikTok 2025
  • Premium Statistic Most-viewed beauty retailers on Instagram 2023
  • Premium Statistic Most-viewed beauty brands on Instagram 2023
  • Basic Statistic Instagram: most popular beauty brands 2023, by user engagement
  • Premium Statistic Instagram: emotions prevailing in posts relating to beauty brands 2023

Online shoppers

7
  • Premium Statistic Top sources for beauty product inspiration online worldwide 2024
  • Premium Statistic Users watching makeup reviews on social media 2023, by country
  • Premium Statistic Cosmetics and beauty product purchases on social media Asia 2023, by country and age
  • Premium Statistic Primary social media used for information on make-up products Indonesia 2023
  • Premium Statistic Product and brand discovery on social media India 2023
  • Premium Statistic Types of products bought through social media in Poland 2023-2024
  • Premium Statistic Most popular beauty categories on leading social media in Italy 2023

Spotlight: U.S. shoppers

6
  • Premium Statistic Top apps Gen Z would use for beauty product discovery in case of TikTok ban U.S. 2024
  • Basic Statistic Impact of influencers on beauty products purchases among U.S. Gen Z 2026
  • Basic Statistic Share of U.S. consumers who spent more on beauty products due to social media 2023
  • Premium Statistic Top factors that influence Gen Z's purchase of beauty products online U.S. 2023
  • Premium Statistic Beauty and personal care product discovery on social media in the U.S. 2019-2023
  • Basic Statistic Influence of advertising among skincare male consumers in the U.S. 2023
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