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Mobile commerce in Japan

Statistics report on mobile commerce in Japan

This report presents statistics and facts on the mobile commerce market in Japan. Delving into the main segments of merchandise, content, and payments, this statistics report contains data on market sizes, user behavior, and the e-commerce app environment in Japan.

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Table of contents

Overview

5
  • Premium Statistic B2C online retail market size in Japan 2015-2024
  • Premium Statistic Retail sales of e-commerce Japan 2017-2022, by device
  • Premium Statistic E-commerce penetration ratio in households in Japan 2015-2025
  • Premium Statistic Preferred methods to shop online in Japan 2024
  • Premium Statistic Share of mobile time Japan 2023, by app category

Goods and content

5
  • Premium Statistic Mobile penetration of B2C e-commerce in Japan FY 2015-2024
  • Premium Statistic M-commerce market size in Japan 2015-2024
  • Premium Statistic Mobile commerce market size in Japan 2019-2023, by segment
  • Premium Statistic Mobile content market size Japan 2015-2024
  • Premium Statistic Mobile content market size Japan 2024, by segment

Mobile payment

4
  • Premium Statistic Usage of mobile money and payment services in Japan 2023
  • Premium Statistic Usage rate of smartphone payments in Japan 2023, by age
  • Premium Statistic Online banking usage among digital buyers in Japan 2024, by age group
  • Premium Statistic Preferred payment method regarding smartphone apps Japan 2023

Mobile apps

4
  • Premium Statistic LTV of e-commerce apps in Japan 2024
  • Premium Statistic Most popular online shopping apps Japan 2023
  • Premium Statistic Most used mobile e-money payment apps in Japan 2023
  • Premium Statistic Most downloaded payment apps in Japan 2024

App usage

5
  • Premium Statistic Share of shopping app users in Japan 2024, by age group
  • Premium Statistic Flea market app penetration rate Japan 2024, by age group
  • Premium Statistic User ratio of official brand and store apps in Japan 2023
  • Premium Statistic Length of e-commerce app sessions in Japan 2024, by type
  • Premium Statistic E-commerce app session distribution in Japan 2024, by type and platform

Shopping behavior

4
  • Premium Statistic Share of mobile users shopping on mobile devices in Japan 2018-2025
  • Premium Statistic Cart abandonment rate in online shopping in Japan 2025, by device
  • Premium Statistic Quarterly cart abandonment rate on mobile devices in Japan Q1 2024-Q1 2026
  • Premium Statistic Products bought online on mobile devices in Japan 2024
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