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Social commerce in Malaysia

Statistics report on social commerce in Malaysia

This statistics report provides data on the social commerce market in Malaysia. It includes an overview of the digital economy and e-commerce industry in the country, as well as key performance indicators and figures on the leading social media platforms for social commerce. Additionally, this report also presents data on influencer marketing and Malaysian consumers' behavior.

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Table of contents

Overview

6
  • Premium Statistic GMV of digital economy in Malaysia 2024, by segments
  • Premium Statistic E-commerce market value in Malaysia 2016-2024
  • Premium Statistic Contribution of e-commerce to the GDP of Malaysia 2015-2023
  • Premium Statistic Share of e-commerce to the GDP in Malaysia 2015-2023
  • Premium Statistic Number of users of e-commerce in Malaysia 2017-2030
  • Premium Statistic Revenue per user of e-commerce in Malaysia 2017-2030

Key performance indicators

4
  • Premium Forecast Social commerce market revenue in Malaysia 2018-2030
  • Premium Forecast Revenue change of social commerce in Malaysia 2019-2030
  • Premium Forecast Share of social commerce in the e-commerce market in Malaysia 2018-2030
  • Premium Forecast Penetration rate of social commerce in Malaysia 2018-2030

Social commerce platforms

5
  • Premium Statistic Penetration rate of social media in Malaysia Q3 2021-Q3 2024
  • Premium Statistic Leading platforms to shop online in Malaysia 2023-2025
  • Premium Statistic Commonly used social media platforms for social commerce Malaysia 2025
  • Premium Statistic Social media potential advertising reach in Malaysia 2025, by platform
  • Premium Statistic Average time per month spent on social media in Malaysia 2024, by platform

Influencer marketing

5
  • Premium Statistic Share of people who followed social media influencers Malaysia 2023
  • Premium Statistic Impact of social media influencers on consumer buying behavior Malaysia 2023
  • Premium Statistic Influencers endorsing products purchased by consumers Malaysia 2023
  • Premium Statistic Products bought based on influencers' endorsement Malaysia 2023
  • Premium Statistic Reasons for buying products endorsed by influencers Malaysia 2023

Consumer behavior

5
  • Premium Statistic Average daily time spent on social media in Malaysia Q3 2019-Q3 2024
  • Premium Statistic Frequency of purchasing something from social media Malaysia 2025, by age
  • Premium Statistic Purchase frequency after viewing social media ads in Malaysia 2025
  • Premium Statistic Types of items purchased from social media Malaysia 2025
  • Premium Statistic Reasons to purchase something from social media Malaysia 2025
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