Online payment: Bizum users in Spain

Consumer ��ƽ�� report

This report offers the reader a comprehensive overview of Bizum users in Spain: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Bizum users in Spain (''brand users'') against Spanish online payment users in general (''category users''), and the overall Spanish consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the ��ƽ�� Consumer ��ƽ�� Global survey, an international survey that covers more than 15,000 brands across 56 countries.

Description
Content

Selected insights on online payment: Bizum users in Spain

38% of Bizum users are part of Generation X
There is a fairly even split of male and female Bizum users
Bizum has a smaller share of users with a low income than other online payment services
Online payment users in general and Bizum users specifically, live in similar type of communities
A happy relationship is an important aspect of life for 52% of Bizum users

Overview

Introduction

Management summary

Brand usage
Key insights

Demographic Profile

Generations
Gender
Education
Income
Household classification
Type of community
LGBTQ+

Consumer lifestyle

Life values
Main interests
Hobbies & leisure activities
Sports activities
Sports followed

Consumer attitudes

Attitudes towards personal finances
Innovation adoption
Challenges facing the country
Politics

Marketing touchpoints

Social media usage
Media usage by channel
Digital advertising touchpoints
Non-digital advertising touchpoints

Appendix

Consumer ��ƽ�� Global survey
Authors

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