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Social commerce in the United Arab Emirates

Statistics report on social commerce in the United Arab Emirates

This report presents figures about the social commerce market in the United Arab Emirates. It provides an overview on the regional market, social media usage, figures on e-commerce, in addition to influencer marketing.

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Table of contents

Global overview

5
  • Basic Statistic Social commerce as share of total e-commerce worldwide 2018-2030
  • Premium Forecast Penetration rate of social commerce worldwide 2018-2030
  • Premium Forecast Revenue of the e-commerce industry worldwide 2017-2030
  • Premium Statistic Facebook Marketplace/Instagram Shopping user share 2023, by region
  • Premium Statistic Main social commerce purchase categories worldwide 2024, by frequency

Social media usage

5
  • Premium Forecast Number of social media users in the United Arab Emirates 2000-2040
  • Premium Forecast Social network usage by brand in the UAE 2024
  • Premium Forecast Most used social media platforms by type in the UAE 2023
  • Premium Forecast Most common social media activities in the UAE 2024
  • Premium Forecast Social media advertising spending in the United Arab Emirates 2017-2031

E-commerce figures

2
  • Premium Statistic Value of retail e-commerce UAE 2020-2023
  • Premium Statistic Leading e-commerce segments UAE 2023, by market share

Social commerce

3
  • Premium Statistic Share of social commerce buyers worldwide 2024, by country
  • Premium Statistic Weekly online shopping activity UAE 2025
  • Premium Forecast User penetration rate of live commerce worldwide 2026, by county

Influencer marketing

4
  • Premium Statistic Share of Instagram influencer audiences UAE 2023, by age group
  • Premium Statistic Influencer count on TikTok UAE 2023, by follower count
  • Premium Statistic Marketing priorities UAE 2023
  • Premium Statistic Influencer marketing benefits UAE 2023
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