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Online payment: Klarna users in France

Consumer ÌÇÐÄÆƽâ°æ report

This report offers the reader a comprehensive overview of Klarna users in France: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Klarna users in France (''brand users'') against French online payment users in general (''category users''), and the overall French consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the ÌÇÐÄÆƽâ°æ Consumer ÌÇÐÄÆƽâ°æ Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Table of contents

Selected insights on online payment: Klarna users in France

  • Klarna is more popular among Generation Z than other online payment services
  • Klarna is more popular among female online payment users than male online payment users
  • Klarna has a smaller share of users with a high income than other online payment services
  • Klarna users are more likely to live in large cities than the average consumer
  • Learning new things is less important to Klarna users than to other online payment users

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