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Online payment: Scalapay users in Italy

Consumer ÌÇÐÄÆƽâ°æ report

This report offers the reader a comprehensive overview of Scalapay users in Italy: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Scalapay users in Italy (''brand users'') against Italian online payment users in general (''category users''), and the overall Italian consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the ÌÇÐÄÆƽâ°æ Consumer ÌÇÐÄÆƽâ°æ Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Table of contents

Selected insights on online payment: Scalapay users in Italy

  • Scalapay is more popular among Generation Z than other online payment services
  • Scalapay is more popular among female online payment users than male online payment users
  • Scalapay has a larger share of users with a low income than other online payment services
  • Scalapay users are more likely to live in small towns than online payment users in general
  • Learning new things is less important to Scalapay users than to other online payment users

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