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E-commerce in BRIC

Statistics report about e-commerce in BRIC

This report presents insights and statistics on the e-commerce market in BRIC countries. It provides an overview of the B2C sales volume in Brazil, Russia, India and China as well as various forecasts regarding online retail. The report furthermore contains statistics on consumer spending and as well as information on the most relevant payment trends.

Table of contents

E-commerce volume

9
  • Premium Statistic Revenue of the e-commerce industry in the BRICS 2017-2029, by country
  • Premium Forecast Revenue in the travel & tourism market in the BRICS 2017-2030, by country
  • Premium Statistic B2C e-commerce revenue in Brazil 2019-2025
  • Premium Forecast Revenue of the e-commerce industry in Russia 2017-2030
  • Basic Statistic B2C e-commerce sales growth in Russia 2016-2021
  • Premium Statistic Retail ecommerce sales in India 2019-2025
  • Premium Forecast Revenue of the e-commerce industry in India 2017-2030
  • Premium Forecast Total retail e-commerce revenue in China 2017-2025
  • Basic Statistic B2C e-commerce sales growth in China 2016-2021

Digital buyers

11
  • Premium Forecast Online retail users in Brazil 2017-2030
  • Premium Forecast Penetration rate of e-commerce in Brazil 2017-2030
  • Basic Statistic Gender distribution of online shoppers in Brazil 2018-2024
  • Basic Statistic Age distribution of online shoppers in Brazil 2024
  • Premium Forecast Number of users of e-commerce in Russia 2017-2030
  • Premium Statistic Number of digital buyers in India 2010-2027
  • Premium Statistic India e-retail spending share 2015-2020, by gender
  • Premium Statistic India digital shopping frequency 2013-2015
  • Premium Forecast Online retail users in China 2017-2025
  • Premium Statistic Number of new online buyers in China 2014-2024
  • Premium Statistic Alibaba's cumulative active online buyers in China Q1 2017-Q1 2022

Customer spending

5
  • Premium Statistic Average online ticket value in Brazil 2018-2024
  • Premium Forecast Revenue per user of e-commerce in Brazil 2017-2030
  • Premium Statistic Revenue per user of e-commerce in Russia 2017-2030
  • Premium Forecast Retail e-commerce ARPU in India 2017-2030
  • Premium Forecast Revenue per user of e-commerce in China 2017-2030

Retailers and websites

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  • Premium Statistic Main online retailers in Brazil 2026, by number of monthly visits
  • Premium Statistic Brazil: most popular retail e-commerce categories 2019
  • Premium Statistic Online order share in Brazil 2024, by category
  • Premium Statistic Otto Group: sales revenue as of 2025/26, by region
  • Premium Statistic Revenue of Otto Group selected subsidiaries from 2015 to 2022/23
  • Basic Statistic Alibaba: quarterly gross merchandise volume Q2 2012-Q2 2016
  • Basic Statistic Alibaba: quarterly mobile revenue Q2 2012-Q2 2015
  • Basic Statistic Tmall: quarterly gross merchandise volume 2011-2016

Digital payment

8
  • Premium Statistic Brazil: m-commerce as percentage of total online shopping 2019
  • Premium Statistic Online shopping planning behavior in Brazil 2021
  • Premium Statistic Share of mobile payments in India - by segment 2017
  • Premium Statistic Digital payment mode preferred in India 2020
  • Premium Statistic Digital payment use reasons in India 2017
  • Premium Statistic Cashless payment preference in India 2017
  • Premium Statistic Leading third-party payment providers in China 2022
  • Premium Statistic Online payment transaction volume in China 2009-2019
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