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Mobile commerce in the Netherlands and Belgium

Statistics report on mobile commerce in the Netherlands and Belgium

This report presents insights and statistics on the mobile retail e-commerce market in the Netherlands and Belgium. The report contains an overview of the mobile phone usage penetration in both countries, as well as the general m-commerce market, consumer demographics and behavior, and the leading shopping apps.

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Table of contents

Overview

5
  • Premium Statistic Most popular devices for e-commerce in the Netherlands Q1 2017-Q1 2023
  • Premium Statistic Online retail website visits and orders in the Netherlands 2026, by device
  • Basic Statistic Annual growth in e-commerce traffic in the Netherlands 2023-2026, by device
  • Premium Statistic Online retail website visits and orders in Belgium 2026, by device
  • Basic Statistic Annual growth in e-commerce traffic in Belgium 2025-2026, by device

Mobile device usage

7
  • Basic Statistic Netherlands: online access 2020-2024, by device
  • Premium Forecast Number of smartphone users in the Netherlands 2010-2050
  • Premium Forecast Mobile internet usage penetration rate in the Netherlands 2010-2050
  • Premium Statistic Main device vendors in the Netherlands 2024, by web usage share
  • Premium Forecast Number of smartphone users in Belgium 2010-2050
  • Premium Forecast Mobile internet usage penetration rate in Belgium 2010-2050
  • Premium Statistic Main device vendors in Belgium 2024, by web usage share

Shopping apps

7
  • Premium Statistic Most downloaded shopping apps in the Netherlands 2024
  • Premium Statistic Mobile apps daily engagement in the Netherlands 2022, by category
  • Premium Statistic Popular supermarket apps used by consumers in the Netherlands 2023
  • Premium Statistic Leading fashion apps in the Netherlands 2022-2025, by downloads
  • Premium Statistic Most downloaded shopping apps in Belgium 2026
  • Premium Statistic Leading online grocery apps in Belgium 2025, by downloads
  • Premium Statistic Leading online fashion apps in Belgium 2025, by downloads

Consumer behavior

5
  • Premium Statistic E-commerce shoppers mobile audience share in the Netherlands 2025, by age
  • Premium Statistic E-commerce shoppers mobile audience share in Belgium 2024, by age
  • Premium Statistic Social referrals to e-commerce sites in the Netherlands and Belgium 2026, by device
  • Premium Statistic Cart abandonment rate in the Netherlands 2026
  • Premium Statistic Cart abandonment rate in Belgium 2024

Mobile payments

6
  • Premium Forecast Biggest contactless payment brands at POS in the Netherlands 2024
  • Premium Statistic Payment types accepted by all e-commerce vendors in the Netherlands in 2022 and 2024
  • Premium Statistic Quarterly PayPal penetration, online or offline, in the Netherlands 2019-2026
  • Premium Statistic Quarterly Apple Pay penetration, online or offline, in the Netherlands 2020-2026
  • Premium Statistic Quarterly Google Pay penetration, online or offline, in the Netherlands 2020-2026
  • Premium Statistic Most used in-store (POS) payment methods in Belgium 2017-2025, with 2030 forecast
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