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Online marketplaces in South Korea

Statistics report on online marketplaces in South Korea

This report provides data and statistics on online marketplaces in South Korea. After giving an introduction to the South Korean e-commerce market, the report explains the leading online shopping channels, before highlighting key market players, and lastly presenting data on consumer behavior.

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Table of contents

E-commerce overview

4
  • Basic Statistic E-commerce sales volume South Korea 2010-2025
  • Premium Statistic E-commerce share in retail sales South Korea 2020-2024
  • Premium Statistic Leading e-commerce companies South Korea 2022, by sales share
  • Premium Statistic Channels of e-commerce used South Korea 2022

Online marketplaces and general e-shopping malls

5
  • Premium Forecast Most popular online shops in South Korea 2025
  • Basic Statistic Turnover of general online shopping malls South Korea 2017-2024
  • Premium Statistic General mobile shopping mall unique user number South Korea 2022-2023, by app
  • Premium Statistic Leading South Korean online marketplaces 2026, by monthly traffic
  • Premium Statistic Mainly used online marketplace channel South Korea 2023

Coupang

3
  • Premium Statistic Coupang revenue South Korea 2015-2025
  • Premium Statistic Coupang e-commerce sales share South Korea 2017-2022, by brand
  • Premium Statistic Coupang monthly user number 2023-2024

Naver Shopping

3
  • Premium Statistic Sales turnover of Naver Shopping 2016-2021
  • Premium Statistic Naver Shopping e-commerce sales share South Korea 2022-2024
  • Premium Statistic Naver Shopping monthly user number 2023-2024

Gmarket & SSG.com

5
  • Premium Statistic Gmarket e-commerce sales share South Korea 2017-2022, by brand
  • Premium Statistic Gmarket monthly user number 2023-2024
  • Basic Statistic SSG.com sales revenue 2018-2024
  • Premium Statistic SSG.com e-commerce sales share South Korea 2017-2022
  • Premium Statistic SSG.com monthly user number 2023-2024

11street

3
  • Basic Statistic Revenue of 11Street 2018-2024
  • Premium Statistic 11Street e-commerce sales share South Korea 2017-2022
  • Premium Statistic 11street monthly user number 2023-2024

Consumer e-shopping behavior

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  • Premium Statistic Usage rate of paid memberships for mobile shopping apps South Korea 2022, by age
  • Premium Statistic Selected e-commerce paid membership user number South Korea H1 2023
  • Premium Statistic Reasons for signing up for online shopping memberships South Korea 2022
  • Premium Statistic Average monthly expenditure on online and mobile shopping malls South Korea 2022
  • Premium Statistic Payment methods in online and mobile shopping malls South Korea 2022
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