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Online payment: Klarna users in Spain

Consumer ÌÇÐÄÆƽâ°æ report

This report offers the reader a comprehensive overview of Klarna users in Spain: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Klarna users in Spain (''brand users'') against Spanish online payment users in general (''category users''), and the overall Spanish consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the ÌÇÐÄÆƽâ°æ Consumer ÌÇÐÄÆƽâ°æ Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Table of contents

Selected insights on online payment: Klarna users in Spain

  • Klarna is more popular among Millennials than other online payment services
  • Klarna is more popular among female online payment users than male online payment users
  • Compared to the average consumer, Klarna users are more likely to have a high income
  • Klarna users are more likely to live in large cities than online payment users in general
  • Social justice is more important to Klarna users than to other online payment users

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