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Social commerce in Australia

Statistics report on social commerce in Australia

This statistics report presents a range of statistics and graphs on social commerce in Australia. Included is a global overview of social commerce, as well as chapters on social media, social commerce usage, social buyer behavior, and live-stream shopping in Australia.

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Table of contents

Global overview

6
  • Premium Statistic Leading social commerce platforms worldwide 2026, by country
  • Basic Statistic Social networks most likely to be used to make online purchases globally 2025
  • Premium Statistic Share of social commerce buyers worldwide 2024, by country
  • Premium Statistic Consumers who bought an item after seeing it on social media 2023, by country
  • Premium Statistic Main drivers for increased social media purchases worldwide 2024
  • Premium Statistic Countries with highest and lowest social commerce engagement 2022

Social media usage

5
  • Premium Statistic Social media users as a percentage of the total population Australia 2015-2025
  • Premium Forecast Social network usage by brand in Australia 2025
  • Premium Statistic Most downloaded social media apps Australia 2026
  • Premium Statistic Consumers who use social media for online shopping Australia 2020-2024
  • Premium Statistic Consumer reasons for following businesses and brands on social media Australia 2020

Social commerce usage

5
  • Premium Statistic Share of social commerce shoppers APAC 2024, by country
  • Premium Statistic Social commerce usage Australia 2024, by social media platform
  • Premium Statistic Leading social commerce categories Australia 2023
  • Premium Statistic Social shoppers Australia 2024, by generation
  • Premium Statistic Gender breakdown of social commerce shoppers Australia 2020

Social buyer behavior

5
  • Premium Statistic Frequency of shoppers purchasing through social media Australia 2023
  • Premium Statistic Leading drivers for social commerce Australia 2023
  • Premium Statistic Shoppers who shopped from international brands on social media Australia 2022, by age
  • Premium Statistic Leading online sources used for product research among shoppers Australia 2023
  • Premium Statistic Sources used to discover products and brands among online shoppers Australia 2025

Trend: live commerce

5
  • Premium Statistic Main social networks for purchases during live streaming events 2022
  • Premium Statistic Global consumer appetite for livestream commerce 2021, by region
  • Premium Statistic Live commerce awareness among consumers Australia 2023
  • Premium Statistic Consumer participation in live shopping events Australia 2023
  • Premium Statistic Reasons for participating in live shopping events Australia 2023
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