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Online shopping behavior in Southeast Asia

Statistics report on online shopping behavior in Southeast Asia

This report provides insight into the online shopping behavior of consumers in Southeast Asia. It includes an overview of e-commerce in the region, followed by statistics on shopping sites and apps, social and live commerce, shopping frequency, payment methods, and finally, consumer preferences.

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Table of contents

Overview

5
  • Premium Statistic Internet economy size SEA 2022-2024, by segment
  • Premium Statistic E-commerce market value SEA 2019-2030
  • Premium Statistic E-commerce market volume SEA 2022-2030, by country
  • Premium Statistic Online ride-hailing and food delivery market value SEA 2024, by country
  • Premium Statistic Products bought through live commerce and e-commerce SEA 2024

Shopping frequency

4
  • Premium Statistic Share of internet users who made weekly online purchases APAC 2025, by country
  • Premium Statistic Mobile e-commerce weekly usage rate in the APAC region 2023, by country
  • Premium Statistic Internet users who made weekly online grocery purchases APAC Q2 2025, by country
  • Premium Statistic Internet users who made monthly digital content purchases APAC 2025, by country

E-commerce platforms

5
  • Premium Statistic Leading e-commerce sites in SEA 2025, by monthly web sessions
  • Premium Statistic Leading countries visiting Shopee 2023, by monthly visits
  • Premium Statistic Leading countries visiting Lazada 2023, by monthly visits
  • Premium Statistic Leading e-commerce platform GMV SEA 2020-2025
  • Premium Statistic Most used food delivery apps Asia 2023, by country

Social and live commerce

7
  • Premium Statistic Share of social commerce shoppers APAC 2024, by country
  • Premium Statistic Social commerce usage frequency APAC 2025, by country
  • Premium Statistic Leading social media platforms for shopping APAC 2025, by country
  • Premium Statistic Frequency of watching live commerce SEA 2024
  • Premium Statistic Products bought through live commerce and e-commerce SEA 2024
  • Premium Statistic Live shopping platforms to purchase items APAC 2024, by country or territory
  • Premium Statistic Leading platforms to watch live commerce SEA 2024

Digital payments

4
  • Premium Statistic Distribution of e-commerce payment methods SEA 2025, by country
  • Premium Statistic Share of internet users using mobile payments APAC 2024, by country
  • Premium Statistic Share of online spend via mobile devices APAC 2024, by country
  • Premium Statistic A2A payments in e-commerce in 14 countries in Asia 2016-2025, with 2030 forecast

Consumer preferences

6
  • Premium Statistic Preferred shopping channel of consumers SEA 2024
  • Premium Statistic Preferred online shopping channel APAC 2024, by country
  • Premium Statistic Top expectations for online shopping SEA 2024, by country
  • Premium Statistic Preferred return method for online purchase Asia 2023, by country
  • Premium Statistic Omnichannel retail usage Asia 2023, by country and channel
  • Premium Forecast Attitudes towards online shopping among Gen Z Asia 2024, by country
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