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Online marketplaces in Russia

Statistics report on online marketplaces in Russia

This report presents statistics and graphs on online marketplaces in Russia, one of the leading e-commerce channels in the country. It provides figures on the leading market players as well as user behavior on these platforms.

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Table of contents

Overview

6
  • Premium Statistic B2C e-commerce revenue in Russia 2024, by selected segment
  • Premium Statistic Share of e-commerce orders in Russia 2026, by segment
  • Premium Statistic B2C e-commerce sales share in Russia 2024, by segment
  • Premium Statistic Number of B2C e-commerce orders in Russia 2024, by selected segment
  • Premium Statistic Market share of top 100 online stores in Russia 2024, by category
  • Basic Statistic Online marketplaces share in Russia 2023, by monthly reach

Company rankings

5
  • Premium Statistic Leading online stores in Russia 2024, by sales value
  • Premium Statistic Sales growth rate of major online stores in Russia 2024
  • Premium Statistic Leading online stores in Russia 2024, by number of orders
  • Premium Statistic Most-downloaded shopping apps in Russia 2024
  • Premium Statistic Leading online marketplaces in Russia 2024, by reach

Product categories

8
  • Premium Statistic Most popular product categories on online marketplaces in Russia 2023
  • Premium Statistic Distribution of online marketplace users in Russia 2023, by product and gender
  • Premium Statistic Most popular eGrocery store formats in Russia 2023
  • Premium Statistic Highest-earning online grocery retailers in Russia Q1 2024
  • Premium Statistic Online marketplace share in cosmetics retail revenue in Russia 2022-2023
  • Premium Statistic Leading consumer electronics retailers in Russia 2022, by revenue
  • Premium Statistic Print books sales share in Russia 2025, by channel
  • Premium Statistic Leading book e-commerce platforms in Russia 2022, by revenue

Financial results

6
  • Premium Statistic Revenue of selected online marketplaces in Russia 2021-2023
  • Premium Statistic Net profit of selected online marketplaces in Russia 2021-2023
  • Premium Statistic Annual net profit of Wildberries 2011-2024
  • Premium Statistic Ozon's revenue 2018-2025
  • Premium Statistic Ozon's GMV in Russia 2018-2023
  • Premium Statistic Yandex.Market sales value in Russia 2020-2024

Operational results

10
  • Premium Statistic Online marketplace seller growth in Russia Q1 2021-Q2 2024
  • Premium Statistic Online marketplace seller share in Russia Q2 2024, by platform
  • Premium Statistic Number of active sellers on Wildberries and Ozon in Russia 2024
  • Premium Statistic Share of active sellers on Wildberries and Ozon in Russia 2024, by category
  • Premium Statistic Number of Ozon's active buyers quarterly 2019-2025
  • Premium Statistic Number of Ozon's orders quarterly 2019-2023
  • Premium Statistic Number of Yandex.Market active sellers 2021-2024
  • Premium Statistic Number of Yandex.Market active buyers 2021-2024
  • Premium Statistic Number of Yandex.Market SKUs 2019-2023
  • Premium Statistic Number of Megamarket SKUs 2022-2023

Advertising

5
  • Premium Statistic Digital advertising spending share Russia 2024, by industry
  • Premium Statistic Interactive advertising expenditure in Russia 2022-2023, by segment
  • Premium Statistic Interactive advertising market growth in Russia 2025 by segment
  • Premium Statistic Wildberries advertising spending 2021-2023, by medium
  • Premium Statistic Ozon advertising revenue in Russia 2019-2024

User behavior

8
  • Premium Statistic Most popular e-commerce sales channels in Russia 2023
  • Premium Statistic Age distribution of online marketplace users in Russia 2023
  • Premium Statistic Gender distribution of online marketplace users in Russia 2023
  • Premium Statistic Online marketplace shopping frequency in Russia 2023
  • Premium Statistic Average e-commerce receipt value in Russia 2024, by segment
  • Premium Statistic Most popular online stores for cross-border e-shopping in Russia 2024
  • Premium Statistic Main obstacles to online marketplace businesses in Russia 2024
  • Premium Statistic Russian e-commerce logistics market distribution 2020-2023, by provider
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