ÌÇÐÄÆƽâ°æ

Online payment: Klarna users in Italy

Consumer ÌÇÐÄÆƽâ°æ report

This report offers the reader a comprehensive overview of Klarna users in Italy: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Klarna users in Italy (''brand users'') against Italian online payment users in general (''category users''), and the overall Italian consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the ÌÇÐÄÆƽâ°æ Consumer ÌÇÐÄÆƽâ°æ Global survey, an international survey that covers more than 15,000 brands across 56 countries.

Download your Report

  We value your privacy and will never rent or sell your email address.

Privacy

Table of contents

Selected insights on online payment: Klarna users in Italy

  • Klarna has a high share of users that are Millennials compared to the total online population
  • Compared to other online payment services, Klarna has a relatively high share of female users
  • Klarna has a larger share of users with a low income than other online payment services
  • Klarna users are more likely to live in cities with over 1 million inhabitants than the average consumer
  • Making their own decisions is less important to Klarna users than to other online payment users

Report this content
FURTHER REPORTS

Recommended and recent reports

Recommended statistics

You may also be interested in...
We’re happy to help

Get in touch with us for additional information

Feel free to contact us anytime. We will respond to your inquiry as quickly as possible.

Get in touch