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Digital shopping behavior in South Korea

Statistics report about digital shopping behavior in South Korea

This report provides insights into the digital shopping behavior of South Korean consumers. It presents an overview and statistics about digital shopping channels, leading websites and and mobile applications, before focusing on mobile shopping. Lastly, it includes data about the consumers' behavior when shopping digitally.

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Table of contents

Overview

7
  • Premium Statistic Share of population using the internet in South Korea 1990-2024
  • Premium Statistic Digital and non-digital consumer share South Korea 2023
  • Premium Statistic Distribution of digital consumption South Korea 2023, by age group
  • Premium Statistic E-commerce shopping usage rate South Korea 2019-2023
  • Premium Statistic E-commerce sales growth in South Korea 2016-2026
  • Basic Statistic E-commerce sales volume South Korea 2010-2025
  • Basic Statistic Online shopping transaction value South Korea 2025, by category

Online shopping channels

7
  • Premium Statistic Consumers usage of online channels South Korea 2023, by sector
  • Premium Statistic E-commerce shopping channel usage rate South Korea 2023, by channel
  • Premium Statistic Social media shopping platforms usage rate South Korea 2017-2023
  • Premium Statistic TV home shopping usage rate South Korea 2017-2023
  • Premium Statistic PC-based internet shopping usage rate South Korea 2017-2023
  • Premium Statistic Smartphone shopping usage South Korea 2025, by age
  • Premium Statistic C2C platform shopping usage rate South Korea 2021-2023

Leading shopping websites & apps

6
  • Premium Statistic Most popular online shopping websites South Korea 2025, by number of visitors
  • Premium Statistic Mainly used online marketplace channel South Korea 2023
  • Premium Statistic General mobile shopping mall unique user number South Korea 2022-2023, by app
  • Premium Statistic Most commonly used online shopping mall types South Korea 2024, by gender
  • Premium Statistic Most commonly used app services South Korea 2024, by gender
  • Premium Statistic Usage rate of paid memberships for mobile shopping apps South Korea 2023, by gender

Mobile shopping

4
  • Basic Statistic Number of smartphone users in South Korea 2010-2050
  • Premium Statistic Mobile shopping usage South Korea 2017-2023
  • Premium Statistic Mobile shopping usage South Korea 2023, by gender
  • Premium Statistic Smartphone shopping usage South Korea 2025, by age

Consumer behavior

5
  • Premium Statistic Monthly average expenditure on online shopping South Korea 2024
  • Premium Statistic Expenditure on selected online shopping platforms South Korea 2024
  • Premium Statistic Leading payment methods when online shopping South Korea 2024
  • Premium Statistic Online shopping frequency per month South Korea 2024
  • Premium Statistic Consumers experiencing problems with e-commerce South Korea 2023, by channel
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