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Social commerce in the Philippines

Statistics report on social commerce in the Philippines

This report presents data about the social commerce market in the Philippines. It includes data on key performance indicators, platforms, social media advertising, as well as influencer marketing. Finally, the report presents recent survey results on consumer behavior related to social commerce.

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Table of contents

Overview

4
  • Basic Statistic Social commerce as share of total e-commerce worldwide 2018-2030
  • Premium Statistic Leading social media platforms for shopping APAC 2025, by country
  • Premium Statistic Gross merchandise value of e-commerce Philippines 2019-2030
  • Basic Forecast Number of social network users Philippines 2017-2030

Key indicators

5
  • Premium Forecast Social commerce market revenue in the Philippines 2018-2030
  • Premium Forecast Share of social commerce in the e-commerce market in the Philippines 2018-2030
  • Premium Forecast Number of social commerce users in the Philippines 2018-2030
  • Premium Forecast Penetration rate of social commerce in the Philippines 2018-2030
  • Premium Forecast Social commerce revenue Philippines 2024, by platform

Social media platforms

4
  • Premium Statistic Social media platforms market share Philippines 2025
  • Premium Forecast Facebook revenue in social commerce in the Philippines 2018-2030
  • Premium Forecast Instagram revenue in social commerce in the Philippines 2018-2030
  • Premium Forecast TikTok revenue in social commerce in the Philippines 2018-2030

Social commerce advertising

6
  • Premium Statistic Social network advertising audience in Philippines 2025, by platform
  • Premium Statistic Advertising reach of Facebook Philippines 2023-2025
  • Premium Statistic Advertising reach of Instagram Philippines 2023-2025
  • Premium Statistic Advertising reach of TikTok Philippines 2025, by gender
  • Premium Statistic Leading sources to discover new brands or products Philippines Q2 2025
  • Premium Statistic Purchase frequency after viewing social media ads Philippines 2025

Influencer marketing

5
  • Premium Statistic Number of TikTok influencers Philippines 2023, by follower count
  • Premium Statistic Number of Instagram influencers Philippines 2023, by follower count
  • Premium Statistic Number of Facebook influencers Philippines 2023, by follower count
  • Premium Statistic Share of people who followed social media influencers Philippines 2023
  • Premium Statistic Impact of social media influencers on consumer buying behavior Philippines 2023

Consumer behavior

4
  • Premium Statistic Leading social media platforms for social commerce Philippines 2025
  • Premium Statistic Most purchased items on social media Philippines 2025
  • Premium Statistic Main reasons for shopping on social media Philippines 2025
  • Premium Statistic Main reasons against using social commerce Philippines 2025
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