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Social commerce in Southeast Asia

Statistics report on social commerce in Southeast Asia

This report provides a range of statistics on social commerce in Southeast Asia. It includes an overview of the social commerce industry worldwide and the region, followed by graphs on social media usage and social media shopping experiences. The report also takes a look at consumer opinions on social media in Southeast Asia.

Table of contents

Overview

7
  • Basic Statistic Social commerce revenue worldwide 2020-2030
  • Premium Statistic Share of social commerce buyers worldwide 2024, by country
  • Premium Forecast Number of users of e-commerce in Asia 2017-2030
  • Premium Statistic Number of active social media users APAC 2025, by country
  • Premium Statistic E-commerce market volume SEA 2022-2030, by country
  • Premium Statistic Social commerce GMV SEA 2018-2027
  • Premium Forecast Penetration rate of social commerce worldwide 2018-2030

Social media usage

5
  • Premium Statistic Social media penetration rates SEA 2025, by country
  • Premium Statistic Average number of social media platforms used per internet user APAC 2025, by country
  • Premium Statistic Social media market share Asia May 2026, by platform
  • Premium Statistic Most used social media platforms SEA Q3 2024, by country
  • Premium Statistic Weekly time spent using social media APAC 2026, by country

Shopping experience

6
  • Premium Statistic Most frequently used shopping channels APAC 2024, by country
  • Premium Statistic Leading social media platforms for shopping APAC 2025, by country
  • Premium Statistic Most popular social media channels used by B2B buyers in the APAC region 2024
  • Premium Statistic Product categories purchased on social commerce APAC 2025, by country
  • Premium Statistic Social commerce usage frequency APAC 2025, by country
  • Premium Statistic Share of users visiting social media for potential purchases SEA Q3 2024, by country

Consumer opinion

6
  • Premium Statistic Opinion on social media as a purchase channel APAC 2024
  • Premium Statistic Social commerce usage reasons APAC 2025, by country
  • Premium Statistic Reasons for not using social commerce APAC 2025, by country
  • Premium Statistic Share of negative experiences purchasing on social media APAC 2024
  • Premium Statistic Discomfort level with purchasing via social media APAC 2024
  • Premium Statistic Behavior of luxury shoppers related to social media Asia 2026
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