The rise of e-commerce across Africa

��ƽ�� trend report on the growth of Africa's e-commerce market

With the spread of the internet and telecommunication technologies, the e-commerce industry has been growing rapidly in Africa. Young demographics, high mobile phone penetration, and increased use of digital payments are driving the growth of online shopping on the continent. However, some factors are preventing Africa’s e-commerce sector to reach the size of the American or European markets.

This report explores the recent developments in Africa’s e-commerce landscape, with a focus on five key markets (Egypt, Kenya, Morocco, Nigeria, and South Africa). It provides insights on internet use, online marketplaces, e-commerce users, payment methods, and e-commerce revenue.

Report Details

The rise of e-commerce across Africa

Pages: 49 Pages
Format: PDF
Language: English
Released: January 2022
Access: Download from this page

Price: New price:$595 USD

Editorial overview of a specific trend (topic)
Graphics and background information
Curated by our industry experts

Content

Internet use

Internet users and penetration
Mobile internet

Online marketplaces

Leading online marketplaces
COVID-19 impact
Industry focus: food and groceries

E-commerce users

Demographics
Consumer preferences and behaviors
Mobile e-commerce

Payment landscape

Banking penetration
Online payments
Mobile money

E-commerce revenues

Main segments
Average revenue per user

Conclusion and outlook

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