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Online marketplaces in Latin America

Statistics report on online marketplaces in Latin America

This report presents facts and statistics on online marketplaces in Latin America. The first two chapters provide an overview of the usage of retailers and marketplaces in the region, both domestic and cross-border. Next, the report features key figures on leading marketplaces emerging from Latin America.

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Table of contents

Overview

4
  • Premium Forecast E-commerce revenue in Latin America 2025-2026, by country
  • Premium Forecast Retail e-commerce change in Latin America 2021-2026, by country
  • Premium Statistic E-commerce market share in Latin America 2023, by vertical
  • Premium Statistic E-commerce sales growth of top retail companies in Latin America 2023

Online traffic

7
  • Premium Statistic Leading online marketplaces in Latin America 2023, by monthly visits
  • Premium Statistic Monthly visits to leading e-commerce websites in Latin America 2022
  • Premium Statistic E-commerce website traffic share in Latin America 2022, by source
  • Premium Statistic Mercadolibre.com monthly web traffic share in Latin America 2025, by country
  • Premium Statistic Mercado Libre app monthly downloads in Latin America 2023-2025
  • Premium Statistic Mercado Libre app downloads in Latin America 2024, by country and operating system
  • Premium Statistic Alibaba B2B marketplace monthly downloads in Latin America 2025

Mercado Libre

6
  • Premium Statistic MercadoLibre revenue 2012-2025
  • Premium Statistic MercadoLibre revenue share 2019-2025, by country
  • Premium Statistic MercadoLibre GMV 2012-2025
  • Premium Statistic Mercado Libre's GMV as a share of total e-retail sales in Latin America 2022-2026
  • Premium Statistic Number of items sold on Mercado Libre Marketplace 2013-2025
  • Premium Statistic Number of MercadoLibre active users 2022-2025, by vertical

Grupo Falabella

4
  • Premium Statistic Falabella: annual revenue 2015-2023
  • Premium Statistic Falabella: net profit 2014-2023
  • Premium Statistic Grupo Falabella: quarterly GMV 2019-2024, by seller type
  • Premium Statistic Falabella marketplace: number of sellers 2020-2023

Dafiti

4
  • Premium Statistic Dafiti: revenue 2017-2024
  • Premium Statistic Dafiti: quarterly revenue 2022-2024
  • Premium Statistic Dafiti: net merchandise volume 2017-2024
  • Premium Statistic Dafiti: cumulative number of active customers 2022-2024, by quarter

Magazine Luiza

4
  • Premium Statistic Magazine Luiza: e-commerce sales 2016-2024, by type
  • Premium Statistic Magazine Luiza: e-commerce sales growth 2020-2024, by seller type
  • Premium Statistic Magazine Luiza: e-commerce as share of total sales 2016-2024
  • Premium Statistic Magazine Luiza: number of marketplace sellers 2017-2023
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