This statistic presents the distribution of online sales of leading toy brands in the United States, sorted by online retail platform. According to the source, Amazon accounted for over 80 percent of U.S. online sales of each major toy brand.
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Digital Commerce 360. (March 21, 2018). Distribution of e-retailer sales of leading toy brands in the United States in 2017 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 30, 2026, from /statistics/972771/ecommerce-retailers-online-sales-toy-brands-usa/
Digital Commerce 360. "Distribution of e-retailer sales of leading toy brands in the United States in 2017." Chart. March 21, 2018. ÌÇÐÄÆÆ½â°æ. Accessed July 30, 2026. /statistics/972771/ecommerce-retailers-online-sales-toy-brands-usa/
Digital Commerce 360. (2018). Distribution of e-retailer sales of leading toy brands in the United States in 2017. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 30, 2026. /statistics/972771/ecommerce-retailers-online-sales-toy-brands-usa/
Digital Commerce 360. "Distribution of E-retailer Sales of Leading Toy Brands in The United States in 2017." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 21 Mar 2018, /statistics/972771/ecommerce-retailers-online-sales-toy-brands-usa/
Digital Commerce 360, Distribution of e-retailer sales of leading toy brands in the United States in 2017 ÌÇÐÄÆÆ½â°æ, /statistics/972771/ecommerce-retailers-online-sales-toy-brands-usa/ (last visited July 30, 2026)
Distribution of e-retailer sales of leading toy brands in the United States in 2017 [Graph], Digital Commerce 360, March 21, 2018. [Online]. Available: /statistics/972771/ecommerce-retailers-online-sales-toy-brands-usa/