Old Navy brand profile U.S. 2024| ��ƽ��

Old Navy brand awareness, usage, popularity, loyalty, and buzz among fashion store customers in the United States in 2024

Characteristic	Share of respondents
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Number of respondents

1,249 respondents

Age group

18-64 years

Special properties

respondents who use fashion stores

Supplementary notes

During the survey, the questions were phrased as follows:

Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to fashion stores, which of the following brands do you like?
Brand usage: When it comes to fashion stores, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to fashion stores, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.

Citation formats

How high is the brand awareness of Old Navy in the United States?
When it comes to fashion store customers, brand awareness of Old Navy is at *** in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is Old Navy in the United States?
In total, *** of U.S. fashion store customers say they like Old Navy. However, in actuality, among the *** of U.S. respondents who know Old Navy, *** of people like the brand.

What is the usage share of Old Navy in the United States?
All in all, *** of fashion store customers in the United States use Old Navy. That means, of the *** who know the brand, *** use them.

How loyal are the customers of Old Navy?
Around *** of fashion store customers in the United States say they are likely to use Old Navy again. Set in relation to the *** usage share of the brand, this means that *** of their customers show loyalty to the brand.

What's the buzz around Old Navy in the United States?
In the summer-fall period of 2024, about *** of U.S. fashion store customers had heard about Old Navy in the media, on social media, or in advertising over the past three months. Of the *** who know the brand, that's ***, meaning at the time of the survey there's some buzz around Old Navy in the United States.

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