*HelloFresh customer base as of Q3 2023, and Blue Apron customer base as of Q2 2023, according to the latest publicly available data.
Blue Apron figures were retrieved from their released on August 9, 2023.
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Global number of active subscribers of HelloFresh and Blue Apron 2016-2023
While having a somewhat equal customer base in 2016, every year has accelerated HelloFresh's gains at the expense of Blue Apron's consumer reach. As of September 30, 2023, HelloFresh had roughly **** million active customers, compared to Blue Apron's customer base of ** as of June 30, 2023.
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HelloFresh, & Blue Apron. (October 26, 2023). Number of active customers of HelloFresh and Blue Apron from 2016 to 2023 (in millions) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/947620/meal-kit-companies-number-subscribers-worldwide/
HelloFresh, und Blue Apron. "Number of active customers of HelloFresh and Blue Apron from 2016 to 2023 (in millions)." Chart. October 26, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/947620/meal-kit-companies-number-subscribers-worldwide/
HelloFresh, Blue Apron. (2023). Number of active customers of HelloFresh and Blue Apron from 2016 to 2023 (in millions). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/947620/meal-kit-companies-number-subscribers-worldwide/
HelloFresh, and Blue Apron. "Number of Active Customers of Hellofresh and Blue Apron from 2016 to 2023 (in Millions)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 26 Oct 2023, /statistics/947620/meal-kit-companies-number-subscribers-worldwide/
HelloFresh & Blue Apron, Number of active customers of HelloFresh and Blue Apron from 2016 to 2023 (in millions) ÌÇÐÄÆƽâ°æ, /statistics/947620/meal-kit-companies-number-subscribers-worldwide/ (last visited July 28, 2026)
Number of active customers of HelloFresh and Blue Apron from 2016 to 2023 (in millions) [Graph], HelloFresh, & Blue Apron, October 26, 2023. [Online]. Available: /statistics/947620/meal-kit-companies-number-subscribers-worldwide/
