As of April 2023, mobile gaming was the category with the highest share of mobile apps adopting the subscription model, with ** percent of gaming apps monetizing their content via subscriptions. Utility and productivity apps ranked second, with over ** percent of apps in this category operating via subscription model. Health and fitness apps followed, with ** percent of apps in this category using subscriptions as their primary monetization model. By comparison, only *** percent of business apps were reported offering paid subscriptions.
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Vungle, & Liftoff. (July 28, 2023). Share of mobile apps adopting the subscription model as primary monetization as of April 2023, by category [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 15, 2026, from /statistics/1320734/subscription-apps-share-by-category/
Vungle, und Liftoff. "Share of mobile apps adopting the subscription model as primary monetization as of April 2023, by category." Chart. July 28, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 15, 2026. /statistics/1320734/subscription-apps-share-by-category/
Vungle, Liftoff. (2023). Share of mobile apps adopting the subscription model as primary monetization as of April 2023, by category. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 15, 2026. /statistics/1320734/subscription-apps-share-by-category/
Vungle, and Liftoff. "Share of Mobile Apps Adopting The Subscription Model as Primary Monetization as of April 2023, by Category." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 28 Jul 2023, /statistics/1320734/subscription-apps-share-by-category/
Vungle & Liftoff, Share of mobile apps adopting the subscription model as primary monetization as of April 2023, by category ÌÇÐÄÆƽâ°æ, /statistics/1320734/subscription-apps-share-by-category/ (last visited July 15, 2026)
Share of mobile apps adopting the subscription model as primary monetization as of April 2023, by category [Graph], Vungle, & Liftoff, July 28, 2023. [Online]. Available: /statistics/1320734/subscription-apps-share-by-category/
