Since 2011, KISDI has tracked the cross-media usage of about 5,000 households and the members by means of household visits, interviews and self-reported written media diary on the media use patterns across 17 cities and provinces in South Korea.
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Social media user penetration South Korea 2013-2023, by gender
According to a survey conducted in South Korea in 2023, around ** percent of male and ** percent of female respondents respectively stated that they used social media. This represents a slight increase compared to the previous year. Social media user penetration has grown by over ** percentage points since 2013.
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KISDISTAT. (March 31, 2024). Social network user penetration rate in South Korea from 2013 to 2023, by gender [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/771534/south-korea-social-media-penetration-by-gender/
KISDISTAT. "Social network user penetration rate in South Korea from 2013 to 2023, by gender." Chart. March 31, 2024. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/771534/south-korea-social-media-penetration-by-gender/
KISDISTAT. (2024). Social network user penetration rate in South Korea from 2013 to 2023, by gender. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/771534/south-korea-social-media-penetration-by-gender/
KISDISTAT. "Social Network User Penetration Rate in South Korea from 2013 to 2023, by Gender." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 31 Mar 2024, /statistics/771534/south-korea-social-media-penetration-by-gender/
KISDISTAT, Social network user penetration rate in South Korea from 2013 to 2023, by gender ÌÇÐÄÆƽâ°æ, /statistics/771534/south-korea-social-media-penetration-by-gender/ (last visited August 01, 2026)
Social network user penetration rate in South Korea from 2013 to 2023, by gender [Graph], KISDISTAT, March 31, 2024. [Online]. Available: /statistics/771534/south-korea-social-media-penetration-by-gender/
