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TikTok saw an exceptional increase of monthly active users worldwide from 2019 to 2021, at 38 percent. The short-form video sharing app was used by 689 million individuals monthly as of 2021, compared to 500 million in 2019. Other leading social networks that increased with over 30 percent were Pinterest and Reddit.
The coronavirus pandemic is one of the factors that have resulted in an increased interest in social networking, with billions of people in lockdown, working and studying from home, and in need of socializing.