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During the first "día sin IVA" of 2022, sales of small household appliances grew by 25 percent online and 44 percent offline. White goods experienced a 35 percent increase, while computer products rose by 32 percent.

At the end of March 2020, Colombia implemented a strict lockdown to curb the spread of COVID-19 that would last for several months. In an attempt to cushion the economic impact of the pandemic and boost consumption, Colombian President Ivan Duque launched the first of three annual value-added tax (VAT) free days on June 19, 2020. Due to its success, the event was repeated in 2021 and scheduled again for 2022.