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According to the survey, the main reason why consumers in Mexico are buying online on Hot Sale 2020 is due to the amount of offers and discounts available on the internet, with 62 percent of respondents stating this as their purchase reason on this event. This year, the COVID-19 outbreak in the country added yet another reason for Mexicans to buy online during the e-shopping event, with 46 percent of people surveyed saying they would prefer not to be exposed to the pandemic as they go out for shopping.