Question: "Which of the following ad formats/products are you most interested in when planning for mobile advertising campaigns?"
Fielded among marketer and agency contacts involved in media brand selection decisions for mobile advertising and who plan to spend at least 100,000 U.S. dollars on mobile advertising in the next 12 months.
Citation formats
Most interesting ad formats and products for mobile advertisers in the U.S. in 2017
This statistic presents the most interesting advertising formats and products according to mobile advertisers in the United States as of ***. According to the findings, ** percent of mobile advertisers reported that the most interesting format to them was the 6-second advertising, while ** percent found unskippable ads as most attractive to their campaigns.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
MarketingCharts. (April 30, 2018). Most interesting advertising formats and products according to mobile advertisers in the United States as of December 2017 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 06, 2026, from /statistics/925223/most-interesting-advertising-formats-products-usa-mobile-advertisers/
MarketingCharts. "Most interesting advertising formats and products according to mobile advertisers in the United States as of December 2017." Chart. April 30, 2018. ÌÇÐÄÆƽâ°æ. Accessed August 06, 2026. /statistics/925223/most-interesting-advertising-formats-products-usa-mobile-advertisers/
MarketingCharts. (2018). Most interesting advertising formats and products according to mobile advertisers in the United States as of December 2017. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 06, 2026. /statistics/925223/most-interesting-advertising-formats-products-usa-mobile-advertisers/
MarketingCharts. "Most Interesting Advertising Formats and Products According to Mobile Advertisers in The United States as of December 2017." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 30 Apr 2018, /statistics/925223/most-interesting-advertising-formats-products-usa-mobile-advertisers/
MarketingCharts, Most interesting advertising formats and products according to mobile advertisers in the United States as of December 2017 ÌÇÐÄÆƽâ°æ, /statistics/925223/most-interesting-advertising-formats-products-usa-mobile-advertisers/ (last visited August 06, 2026)
Most interesting advertising formats and products according to mobile advertisers in the United States as of December 2017 [Graph], MarketingCharts, April 30, 2018. [Online]. Available: /statistics/925223/most-interesting-advertising-formats-products-usa-mobile-advertisers/
