webcare teams of Dutch profit and non-profit organizations were approached through Twitter, LinkedIn, blogs and online fora to fill in a questionnaire. Additionally, there was a call-up in the Ustream newsletter and certain organizations were approached by telephone.
Method of interview
Telephone interviews and online survey
Supplementary notes
* This question was phrased by the source as follows: "Via welke social media kan de klant contact opnemen met de organisatie?" (in English: "Through which social media can the customer contact your organization?")
Citation formats
Leading social media used for customer service in the Netherlands in 2018
This statistic shows the results of a survey question on which social media are used by profit and non-profit organizations for customer services in the Netherlands in 2018. The respondents indicated that Facebook and Twitter were the most popular channels for digital human-to-human communication. Instagram, LinkedIn and WhatsApp were other ways used to communicate with customers.
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Upstream. (September 17, 2018). Through which social media can the customer contact your organization?* [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /statistics/914971/leading-social-media-used-for-customer-service-in-the-netherlands/
Upstream. "Through which social media can the customer contact your organization?*." Chart. September 17, 2018. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /statistics/914971/leading-social-media-used-for-customer-service-in-the-netherlands/
Upstream. (2018). Through which social media can the customer contact your organization?*. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /statistics/914971/leading-social-media-used-for-customer-service-in-the-netherlands/
Upstream. "Through Which Social Media Can The Customer Contact Your Organization?*." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 17 Sep 2018, /statistics/914971/leading-social-media-used-for-customer-service-in-the-netherlands/
Upstream, Through which social media can the customer contact your organization?* ÌÇÐÄÆƽâ°æ, /statistics/914971/leading-social-media-used-for-customer-service-in-the-netherlands/ (last visited July 30, 2026)
Through which social media can the customer contact your organization?* [Graph], Upstream, September 17, 2018. [Online]. Available: /statistics/914971/leading-social-media-used-for-customer-service-in-the-netherlands/
