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Which social media platforms are the most popular in Luxembourg? When asked in 2017 which social network they used, roughly 80 percent of the respondents from the Grand Duchy answered they used Facebook. Picture apps Instagram and Snapchat followed, but were cited less often. Facebook had around 360,000 monthly active users from Luxembourg in 2018. The share of the population in the Grand Duchy that used the platform in 2018, however, was lower than in neighboring Belgium.

Social media penetration not the highest in the Benelux region

As of 2019, the penetration rate of social media in Luxembourg increased, whereas these percentages remained roughly the same in Belgium and the Netherlands. 62 percent of the Grand Duchy’s population actively used a social network on either a desktop or a mobile device. This was, however, two percent lower than the penetration rate in the Netherlands, and three percent lower than that of Belgium, which had the highest penetration rate of active social media users in the Benelux region.

What about Instagram in Luxembourg?

Concerning the user demographics of Instagram in the Grand Duchy in 2019, most users could be found in ages between 25 to 34 years and they were likely to be women. Additionally, 27 percent of the total Luxembourgish population was an active user of the photo application in 2018. This percentage was slightly higher than in Belgium (with 26 percent) but lower than that of the Netherlands (32 percent).