Total U.S. sales through multi-outlet (supermarkets, drug stores, mass market retailers, military commissaries and select club and dollar retail chains). Some figures were rounded.
Citation formats
Unit sales of the leading deodorant brands in the U.S. 2024
In 2024, the deodorant brand, Dove, generated around *** million unit sales in the United States. Meanwhile, the deodorant brand Old Spice generated around *** million unit sales, and it was followed by the brand Degree.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Happi Magazine. (February 1, 2025). Unit sales of the leading deodorant brands in the United States in 2024 (in million units) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/739608/us-unit-sales-of-deodorant-brands/
Happi Magazine. "Unit sales of the leading deodorant brands in the United States in 2024 (in million units)." Chart. February 1, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/739608/us-unit-sales-of-deodorant-brands/
Happi Magazine. (2025). Unit sales of the leading deodorant brands in the United States in 2024 (in million units). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/739608/us-unit-sales-of-deodorant-brands/
Happi Magazine. "Unit Sales of The Leading Deodorant Brands in The United States in 2024 (in Million Units)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 Feb 2025, /statistics/739608/us-unit-sales-of-deodorant-brands/
Happi Magazine, Unit sales of the leading deodorant brands in the United States in 2024 (in million units) ÌÇÐÄÆƽâ°æ, /statistics/739608/us-unit-sales-of-deodorant-brands/ (last visited July 24, 2026)
Unit sales of the leading deodorant brands in the United States in 2024 (in million units) [Graph], Happi Magazine, February 1, 2025. [Online]. Available: /statistics/739608/us-unit-sales-of-deodorant-brands/
