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Pi Datametrics
2018
United Kingdom
July 4, 2017
* The fragrance category includes: fragrance brands, men's fragrance, generic and women's fragrance.
** Share of Voice (SoV) refers to the search visibility of a player, as a percentage of the entire market online. This 'Market' refers to thousands of the most relevant and valuable sector-specific search terms, and the thousands of players returning for each one of those individual terms. The result is a huge sub-set of search visibility and competitor / brand performance insight. According to the source, SoV was determined by analyzing thousands of the most commercially valuable, category-specific search terms through Google UK.
* The 'Others' division displays performance across every remaining site within the 'fragrance' category (4,787 sites).
