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Number of TikTok posts of the leading fragrances worldwide in 2024

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Sources

Release date

June 2025

Region

Worldwide

Survey time period

2024

Supplementary notes

The fragrances are defined as "leading" according to the source's ranking, which is based on Google searches, TikTok posts, and Instagram posts.

Citation formats

Number of TikTok posts of leading fragrances worldwide 2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Jun 17, 2025

In 2024, Dior Sauvage was the leading fragrance with the highest number of TikTok posts. That year, there were * posts for the hashtag #DiorSauvage. Eros by Versace had the second-highest number of posts, with * TikToks associated with the fragrance.

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