*The Sensor Tower revenue rankings are based on revenue that the iOS App Store and Google Play earned from paid downloads and in-app purchases. They do not include revenue earned from in-app advertising.
Citation formats
Global mobile app consumer spending/revenue 2021-2025
In 2023, gross consumer mobile app spending amounted to *** billion U.S. dollars, while the more narrowly focused revenue from paid downloads and in-app purchases amounted to *** billion U.S. dollars. In 2025, this number increased significantly, reaching *** billion U.S. dollars.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Sensor Tower. (January 23, 2026). App consumer spending and in-app revenue worldwide from 2021 to 2025 (in billion U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 14, 2026, from /statistics/870642/global-mobile-app-spend-consumer/
Sensor Tower. "App consumer spending and in-app revenue worldwide from 2021 to 2025 (in billion U.S. dollars)." Chart. January 23, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 14, 2026. /statistics/870642/global-mobile-app-spend-consumer/
Sensor Tower. (2026). App consumer spending and in-app revenue worldwide from 2021 to 2025 (in billion U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 14, 2026. /statistics/870642/global-mobile-app-spend-consumer/
Sensor Tower. "App Consumer Spending and In-app Revenue Worldwide from 2021 to 2025 (in Billion U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 23 Jan 2026, /statistics/870642/global-mobile-app-spend-consumer/
Sensor Tower, App consumer spending and in-app revenue worldwide from 2021 to 2025 (in billion U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/870642/global-mobile-app-spend-consumer/ (last visited July 14, 2026)
App consumer spending and in-app revenue worldwide from 2021 to 2025 (in billion U.S. dollars) [Graph], Sensor Tower, January 23, 2026. [Online]. Available: /statistics/870642/global-mobile-app-spend-consumer/
