Survey conducted among consumers in four leading global markets: Australia, Germany, the United Kingdom, and United States; respondents interested in having a single online app or website.
Citation formats
Super apps: drivers of consumers trust in publishers 2022
According to a survey of users conducted in January 2022 in four leading global markets (Australia, Germany, the United Kingdom, and the United States), the main driver for entrusting a publisher the most with creating and managing a super app was its overall reputation for ** percent of respondents. Confidence in data security and fraud prevention was the main driver behind a publisher being trusted with creating a super app for approximately ** percent of respondents.
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PYMNTS. (July 14, 2022). Factors influencing trust of consumers worldwide in super app publishers as of January 2022 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 27, 2026, from /statistics/1345723/reasons-for-super-app-publishers-trust/
PYMNTS. "Factors influencing trust of consumers worldwide in super app publishers as of January 2022." Chart. July 14, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 27, 2026. /statistics/1345723/reasons-for-super-app-publishers-trust/
PYMNTS. (2022). Factors influencing trust of consumers worldwide in super app publishers as of January 2022. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 27, 2026. /statistics/1345723/reasons-for-super-app-publishers-trust/
PYMNTS. "Factors Influencing Trust of Consumers Worldwide in Super App Publishers as of January 2022." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 14 Jul 2022, /statistics/1345723/reasons-for-super-app-publishers-trust/
PYMNTS, Factors influencing trust of consumers worldwide in super app publishers as of January 2022 ÌÇÐÄÆƽâ°æ, /statistics/1345723/reasons-for-super-app-publishers-trust/ (last visited July 27, 2026)
Factors influencing trust of consumers worldwide in super app publishers as of January 2022 [Graph], PYMNTS, July 14, 2022. [Online]. Available: /statistics/1345723/reasons-for-super-app-publishers-trust/
