The number of smartphone mobile network subscriptions worldwide reached almost 7.3 billion in 2025, and is forecast to exceed 7.9 billion by 2028. China, India, and the United States are the countries with the highest number of smartphone mobile network subscriptions.
Smartphone unit sales levelling off
The smartphone market still has high growth potential, with the smartphone penetration rate remaining lower than 70 percent in many highly populated markets, in particular China and India. Global smartphone revenue reached 481 billion U.S. dollars in 2021, but was expected to have fallen to 463 billion in 2022. Despite stagnating sales, the increasing average selling price of smartphones is expected to support the market over the coming years.
Leading smartphone vendors
°Õ³ó±ðÌýleading smartphone vendors today are Samsung and Apple. These technology companies account for about half of all smartphone shipments worldwide.
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Ericsson. (June 30, 2025). Number of smartphone mobile network subscriptions worldwide from 2016 to 2025, with forecasts from 2025 to 2028 (in millions) [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 26, 2026, from /statistics/330695/number-of-smartphone-users-worldwide/
Ericsson. "Number of smartphone mobile network subscriptions worldwide from 2016 to 2025, with forecasts from 2025 to 2028 (in millions)." Chart. June 30, 2025. ÌÇÐÄÆÆ½â°æ. Accessed July 26, 2026. /statistics/330695/number-of-smartphone-users-worldwide/
Ericsson. (2025). Number of smartphone mobile network subscriptions worldwide from 2016 to 2025, with forecasts from 2025 to 2028 (in millions). ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 26, 2026. /statistics/330695/number-of-smartphone-users-worldwide/
Ericsson. "Number of Smartphone Mobile Network Subscriptions Worldwide from 2016 to 2025, with Forecasts from 2025 to 2028 (in Millions)." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 30 Jun 2025, /statistics/330695/number-of-smartphone-users-worldwide/
Ericsson, Number of smartphone mobile network subscriptions worldwide from 2016 to 2025, with forecasts from 2025 to 2028 (in millions) ÌÇÐÄÆÆ½â°æ, /statistics/330695/number-of-smartphone-users-worldwide/ (last visited July 26, 2026)
Number of smartphone mobile network subscriptions worldwide from 2016 to 2025, with forecasts from 2025 to 2028 (in millions) [Graph], Ericsson, June 30, 2025. [Online]. Available: /statistics/330695/number-of-smartphone-users-worldwide/