Apple App Store and Google Play; IAP revenue reduced by platform fees and inclusive taxes; Apple App Store includes iPhone and iPad devices
Supplementary notes
The original source collects data from Apple App Store and Google Play only. Figures from various Chinese third-party app stores (e.g. Huawei AppGallery, Tencent My App, Oppo Software Store) are not included into the calculation, Thus, the IAP values shown here are the minimum estimations.
The figures are estimates of developer earnings from IAP, and do not include ad revenue, web shop spend or Apple and Google’s 30% cut.
Figures have been rounded for a better understanding.
Citation formats
In-app purchase revenue of Tencent's WeChat YTD 2025, by country or region
China's most popular social network platform WeChat has been extending its footprint outside its home. From January 1 to July 31, 2025, ****, **, and **** were other important markets for WeChat, collecting a combined in-app purchase revenue of **** million U.S. dollars. The Chinese equivalent of WhatsApp offers a wide range of functions outside of messaging, such as mobile payment and e-commerce.
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AppMagic. (August 4, 2025). Leading markets of Tencent's WeChat YTD 2025, based on IAP revenue (in million U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/1287221/tencent-wechat-in-app-purchase-revenue-by-country/
AppMagic. "Leading markets of Tencent's WeChat YTD 2025, based on IAP revenue (in million U.S. dollars)." Chart. August 4, 2025. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/1287221/tencent-wechat-in-app-purchase-revenue-by-country/
AppMagic. (2025). Leading markets of Tencent's WeChat YTD 2025, based on IAP revenue (in million U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/1287221/tencent-wechat-in-app-purchase-revenue-by-country/
AppMagic. "Leading Markets of Tencent's Wechat Ytd 2025, Based on Iap Revenue (in Million U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 4 Aug 2025, /statistics/1287221/tencent-wechat-in-app-purchase-revenue-by-country/
AppMagic, Leading markets of Tencent's WeChat YTD 2025, based on IAP revenue (in million U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/1287221/tencent-wechat-in-app-purchase-revenue-by-country/ (last visited August 01, 2026)
Leading markets of Tencent's WeChat YTD 2025, based on IAP revenue (in million U.S. dollars) [Graph], AppMagic, August 4, 2025. [Online]. Available: /statistics/1287221/tencent-wechat-in-app-purchase-revenue-by-country/
