According to the source, the Prosecco had the highest average price among selected bottled wines in Italy in 2024, costing **** euros per liter, followed by Vermentino, priced at **** euros per liter. Lastly, a liter of Primitivo cost on average **** euros. The Prosecco price was almost twice the average price of other sparkling white wines in Italy in 2018.
Trends in wine prices
The average retail price of wines and sparkling wines sold via large scale distribution increased steadily in Italy between 2012 and 2023. However, when considering only sparkling wines, the average price decreased from over euros per liter in 2016 to *** euros in 2023.Â
An unstable market
Overall, the year-on-year percentage change in wine prices from 2017 to 2025 highlights great price fluctuations, especially for regular wine. Moreover, if the price of wine increased steadily until 2018, this trend reversed in 2019, before showing some more fluctuations in the following years.
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GDONews. (March 26, 2025). Average price of selected bottled wines in Italy in 2024, by type (in euros per liter) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 25, 2026, from /statistics/830207/bottled-wine-average-price-by-type-in-italy/
GDONews. "Average price of selected bottled wines in Italy in 2024, by type (in euros per liter)." Chart. March 26, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 25, 2026. /statistics/830207/bottled-wine-average-price-by-type-in-italy/
GDONews. (2025). Average price of selected bottled wines in Italy in 2024, by type (in euros per liter). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 25, 2026. /statistics/830207/bottled-wine-average-price-by-type-in-italy/
GDONews. "Average Price of Selected Bottled Wines in Italy in 2024, by Type (in Euros per Liter)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 26 Mar 2025, /statistics/830207/bottled-wine-average-price-by-type-in-italy/
GDONews, Average price of selected bottled wines in Italy in 2024, by type (in euros per liter) ÌÇÐÄÆƽâ°æ, /statistics/830207/bottled-wine-average-price-by-type-in-italy/ (last visited July 25, 2026)
Average price of selected bottled wines in Italy in 2024, by type (in euros per liter) [Graph], GDONews, March 26, 2025. [Online]. Available: /statistics/830207/bottled-wine-average-price-by-type-in-italy/
