Among the respondents, 36 percent were manufacturers, one-third of whom are international wineries with products exported to China. The remaining respondents were traders, all based in China. These traders include importers, distributors, retailers, catering service providers, educators, and influencers.
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Wine types expected to drive revenue growth in China 2025, by expert type
In a survey conducted between November 2024 and February 2025, ** percent of wine manufacturers identified low-alcohol or alcohol-free wine as the most promising category in China, compared to only ** percent of traders who shared this view. In contrast, ** percent of traders expected dry white wine to drive sales growth between 2025 and 2027.
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Messe Düsseldorf. (May 13, 2025). Most promising wine categories in China according to experts as of February 2025, by expert type [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/1617909/china-wine-types-expected-to-increase-revenue-by-expert-type/
Messe Düsseldorf. "Most promising wine categories in China according to experts as of February 2025, by expert type." Chart. May 13, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/1617909/china-wine-types-expected-to-increase-revenue-by-expert-type/
Messe Düsseldorf. (2025). Most promising wine categories in China according to experts as of February 2025, by expert type. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/1617909/china-wine-types-expected-to-increase-revenue-by-expert-type/
Messe Düsseldorf. "Most Promising Wine Categories in China According to Experts as of February 2025, by Expert Type." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 13 May 2025, /statistics/1617909/china-wine-types-expected-to-increase-revenue-by-expert-type/
Messe Düsseldorf, Most promising wine categories in China according to experts as of February 2025, by expert type ÌÇÐÄÆƽâ°æ, /statistics/1617909/china-wine-types-expected-to-increase-revenue-by-expert-type/ (last visited July 26, 2026)
Most promising wine categories in China according to experts as of February 2025, by expert type [Graph], Messe Düsseldorf, May 13, 2025. [Online]. Available: /statistics/1617909/china-wine-types-expected-to-increase-revenue-by-expert-type/
